Feature on epixeiro.gr – Th. Kappatos, Roller Kappatos: The Strategy for 2025, Industry Challenges, and New Products
- What is the core business, and what are the competitive advantages compared to the competition? Tell us a few words about your industry profile.
- Are there any business challenges, potential requests to the government, or institutional bodies for supporting the industry?
- However, we see major retail chains placing emphasis on home appliances. How has this benefited you?
- Where do you see further growth opportunities for the company today? Tell us about products and potential opportunities in Greece and abroad.
- A comment on new technologies, how they affect your work, and how your company has adapted.
- What strategic and financial goals do you have for the end of 2024 and the coming years?
In 2024, the company achieved a 20% increase in turnover, with similar targets set for the new year. It also aims to create new job opportunities and invest in equipment that will significantly enhance production capacity. This refers to the well-known company Roller Kappatos, which manufactures, among other things, home appliance accessories that provide solutions to everyday household challenges.
In an interview with epixeiro.gr, the President and CEO of the company, Mr. Theofilos Kappatos, outlines the strategic goals for 2025, emphasizing growth both domestically and in international markets.
He also highlights critical issues and challenges in the industry, such as bureaucracy, tariffs on raw materials, competition from third countries, high energy costs, and infrastructure shortages.
As he explains, the company remains committed to extroversion, quality, and technology, ensuring continuous growth with the goal of entering new markets and launching new innovative products. Specifically:
What is the core business, and what are the competitive advantages compared to the competition? Tell us a few words about your industry profile.
Our core business is the manufacturing of home appliance accessories that provide solutions to everyday household challenges, such as moving heavy appliances and maintaining cleanliness in hard-to-reach areas behind them with ease. Our products also serve retail stores and professional technicians, adding value to the market.
Our competitive advantages can be summarized as follows:
- Innovation: We design products that lead the market, while our competitors often focus on imitation.
- Quality: All our products are manufactured to strict specifications, ensuring durability and functionality.
- Adaptability: We are fully flexible to meet our customers’ needs, whether for mass production or OEM products.
- Service: Our goal is to respond promptly to the needs of our partners with comprehensive pre-sales and after-sales support.
The home appliance accessories sector is dynamic but highly competitive, with strong competition from third countries such as China and Turkey. Roller Kappatos has established itself as a leading company in the Greek market and is continuously expanding its international presence.
Are there any business challenges, potential requests to the government, or institutional bodies for supporting the industry?
The challenges we face in the business sector are numerous and require a combination of strategic initiatives and government intervention to achieve strong growth. Specifically, competition from third countries such as China and Turkey is reinforced by the subsidies provided to their exporting companies, making it more difficult for Greek businesses to compete in the market. To balance this situation, we request the implementation of a tariff policy that will protect domestic production.
On the other hand, the high tariffs on raw materials, combined with low tariffs on finished products, create unequal conditions for Greek industries. The implementation of a fairer tariff policy could help correct this imbalance.
Additionally, infrastructure deficiencies in industrial areas hinder business operations, making their improvement essential to support daily production processes. At the same time, high energy costs make export-oriented industries less competitive. Therefore, targeted support measures are needed for these businesses to maintain their competitiveness in the global market.
Finally, the bureaucracy surrounding subsidy processes delays the implementation of important investments, hindering the sector’s growth. Simplifying these procedures is essential to support entrepreneurship and attract new investments to the Greek economy.
However, we see major retail chains placing emphasis on home appliances. How has this benefited you?
The increase in white goods sales through major retail chains has contributed to the rising demand for our accessories. However, consumers’ financial difficulties, with many relying on subsidies to purchase appliances, have limited the full potential of this growth.
Where do you see further growth opportunities for the company today? Tell us about products and potential opportunities in Greece and abroad.
The global market presents significant opportunities for our business, and for this reason, we have designed strategic initiatives to capitalize on them. Specifically, we plan to expand our international presence by increasing the number of countries in which we operate beyond the 14 where we are already active. Through partnerships with new collaborators, we aim to enter markets that align with our strategy for further growth.
At the same time, the development of new products is a key pillar of our strategy. We are planning the launch of new TV stands and other OEM products, designed to meet the needs of major international clients, further strengthening our position in the global market.
At the same time, we are strengthening our collaboration with leading retailers in the Greek market to reinforce our domestic presence. As part of this effort, we are launching new product categories, such as TV stands and cleaning products for home appliances, solidifying our position in local markets and offering innovative solutions to consumers.
A comment on new technologies, how they affect your work, and how your company has adapted.
Roller Kappatos remains committed to technological advancement, implementing innovative solutions that enhance productivity and improve its services. In this context, we have integrated a robotic assembly system that increases precision and production speed, ensuring higher quality while simultaneously reducing production times.
Additionally, the Warehouse Management System (WMS), implemented in 2024, has automated supply chain management, improving efficiency and accuracy in inventory tracking and order fulfillment.
Finally, our new B2B site will provide our customers with an easy and fast ordering process, as well as instant access to invoices, reducing administrative workload and streamlining transactions, enhancing both the customer experience and the overall efficiency of our business.
What strategic and financial goals do you have for the end of 2024 and the coming years?
The year 2024 closed with a 20% increase in turnover, reaching €4,500,000. For 2025, we aim for:
- An increase of 15-20% in turnover through new partnerships and products.
- Staff expansion: Creation of at least 15 new job positions to meet the growing production demands.
- Investment in equipment: New automated machinery worth €500,000 will enhance our production capacity.
Overall, we remain committed to extroversion, quality, and technology, ensuring continuous growth.
Published at www.epixeiro.gr.
