Roller Kappatos: the “patents” behind white-goods accessories in 15 countries
With a strong export footprint and presence in international markets, the Greek company Roller Kappatos has been exporting its products to 15 countries over the last 15 years, including Germany, Italy, France, Spain, Singapore and Australia. Roller Kappatos specialises in manufacturing products that make everyday life easier in every household.
The “journey” began in 1971, when Theofilos N. Kappatos, drawing on his experience at Pitsos and the maintenance of its iconic appliances, started offering simple, practical solutions for everyday needs, and specifically for moving electrical appliances, from a small space in Gyzi. In this way, he built from scratch a Greek company that, for more than half a century, has found its way into households across the country.
Since then, the company has recorded steady growth, with turnover increasing by 20% each year, as the company’s CEO, Theofilos Kappatos, said at a press meeting held on Monday, 17 February.
Today, Roller Kappatos holds a leading position in the household appliances and accessories sector, with a number of notable “patents” to its name. Some of these have expired over time, but they provided the momentum needed for growth. Others, however, remain in force, particularly those relating to appliance base systems. These offer innovative solutions across a wide product range, including bases for cookers, fridges, washing machines and tumble dryers, meeting the needs of the modern household and establishing the company in the market.
As the CEO of Roller Kappatos, Theofilos Kappatos, noted: “Although we are a historic Greek company with more than half a century of activity, our vision and goal at Roller Kappatos is, and will remain, to manufacture high-quality products designed with innovation, functionality and sustainability in mind. We evolve every day, keeping high on our agenda respect for the Environment, Society and People, and the responsibility to produce products that make everyday life easier and serve the needs of the modern home.”
Investments
Roller Kappatos continues to invest in new technologies and equipment, implementing over the last decade a dynamic investment plan exceeding €3 million. A significant part of these investments concerns the development of a state-of-the-art factory with cutting-edge machinery, which will serve as the springboard for the company’s evolution within the growth plan that has been set in motion through to 2030.
At the same time, the investment plan includes the development of new technologies such as robotic assembly and automated paint ovens, while a digital transformation is under way with the implementation of an Enterprise Resource Planning system, a Warehouse Management System, and a B2B platform. This investment strategy strengthens the company’s leading position in the market and ensures excellent service for partners and customers.
Turnover is estimated at €4.5 million for 2024, with 80% of this coming from appliance base systems.
Challenges
A key issue for a Greek export company that uses metal sheets is the cost of raw materials, as well as energy. The company is investing in the green transition, having reduced carbon emissions by 30% and seeking savings solutions. However, using specific grades of steel and aluminium is a difficult equation in terms of cost, due to energy and geopolitical balances, at a time when the company is also competing with Chinese firms.
“Years ago we relied on Greek steel; now it is imported by our suppliers and subject to tariffs. So compared to a Chinese competitor, we pay 40% more for steel, yet we still manage to be competitive,” Mr Kappatos stressed. Still, for both steel and aluminium the company works with Greek extrusion companies, building local value chains.
Distribution and products
Roller Kappatos products are available in all electrical appliance stores, including major retail chains, DIY (Do It Yourself) stores, supermarkets, paint shops, as well as online stores across Greece. The company’s product portfolio includes:
Wheeled bases for white goods: stability and safety
Roller’s range of bases for white goods ensures the stability and safety of household appliances such as fridges, washing machines, tumble dryers and any other large or heavy appliance, making cleaning and repairs easier. With a focus on protecting appliances, Roller bases are designed to reduce noise and friction, supporting smoother day-to-day operation.
Washer–dryer connecting base: functionality and space saving
The connecting base is designed to stabilise and hold appliances securely in place during operation, while incorporating a fold-out drawer that can be used as a helpful auxiliary surface.
Electric grills: an easy-cooking solution
Roller grills are a top choice for those who want to prepare meals easily and quickly, without odours and smoke. With technology that ensures even cooking, they allow users to create tasty, healthier dishes with less effort and time, making meal preparation easier and more enjoyable.
Stainless steel or enamel trays: quality and durability, every time
Roller Kappatos offers a variety of high-quality, durable stainless steel and enamel trays. They are ideal for everyday use and suitable for all types of ovens, ensuring long-lasting, reliable performance.
Published at www.reporter.gr – Giorgos Alexakis.
